Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
YouTube's ad revenue was $11.06 billion in Q2 2026, up 13% from $9.80 billion a year earlier (Alphabet earnings release); that excludes subscriptions.
What the source says
led by 17% growth in Google Search & other, 15% in Google subscriptions, platforms, and devices, and 13% in YouTube ads. ... YouTube ads 9,796 11,055
Alphabet — Alphabet Announces Second Quarter 2026 Results (July 2026)
- Commonly cited as
- "How much does YouTube make from ads?"
- True origin
- Alphabet — Alphabet Announces Second Quarter 2026 Results (July 2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Quarter ended June 30, 2026
- Last checked
- Method & sample
- Alphabet quarterly earnings release; YouTube ads revenue in $ millions, Q2 2025 vs Q2 2026.
- Drift between quote and source
- Ads only: excludes YouTube subscription revenue (Premium, Music, YouTube TV, NFL Sunday Ticket)
- Interest
- The company reporting its own results; figures are from its earnings release.