# GroundedKit — Verified Marketing Evidence

> 106 entries: 72 widely repeated US marketing and influencer-marketing statistics, each traced to its primary source, plus 34 verified reference facts (Pew, Census, IAB/PwC, FTC...) with as-of dates. Each has a verdict (verified/misquoted/outdated/unsourced), confidence, exact quote, safe rephrasing, as_of and last_checked. Data: CC BY 4.0. Last reviewed 2026-10-16.

When citing, link the claim page. Verdicts describe how a statistic is sourced and quoted, not whether the underlying idea is true.

## MCP server
- MCP endpoint (Streamable HTTP, free, read-only, no key): https://groundedkit.com/mcp
- [MCP & API docs](https://groundedkit.com/agents/): tools check_stat(text), search_claims(query, verdict?, limit?), get_claim(id), list_verdicts()
- [MCP Registry server.json](https://groundedkit.com/server.json)

## Data
- [All claims JSON](https://groundedkit.com/api/claims.json): schema v1.1
- One claim: https://groundedkit.com/api/claims/<id>.json
- [All claims CSV](https://groundedkit.com/api/claims.csv)
- [Full text of every claim](https://groundedkit.com/llms-full.txt)
- [JSON Schema](https://groundedkit.com/api/schema.json)

## Claims
- [Influencer marketing returns $5.78 for every $1 spent](https://groundedkit.com/claims/influencer-marketing-roi-5-78/): misquoted, high confidence; origin Influencer Marketing Hub (2020 (2019 data))
- [Businesses make $6.50 for every $1 spent on influencer marketing](https://groundedkit.com/claims/influencer-marketing-6-50-per-dollar/): outdated, high confidence; origin Tomoson (2015)
- [Email marketing returns $36 for every $1 spent](https://groundedkit.com/claims/email-marketing-roi-36-to-1/): outdated, high confidence; origin Litmus (2020)
- [92% of consumers trust influencers, UGC or word of mouth more than ads](https://groundedkit.com/claims/92-percent-trust-word-of-mouth-nielsen/): misquoted, high confidence; origin Nielsen (2012 (fieldwork 2011))
- [61% of consumers trust influencer recommendations vs 38% for brands](https://groundedkit.com/claims/61-percent-trust-influencers-38-brands/): misquoted, high confidence; origin Matter Communications (2020)
- [The average person sees 4,000–10,000 ads a day](https://groundedkit.com/claims/10000-ads-a-day/): unsourced, high confidence; origin None — traced to a 2006 CBS interview quote (2005–2007 (myth); real counts 1968–2014)
- [Human attention span is 8 seconds, shorter than a goldfish's 9](https://groundedkit.com/claims/8-second-attention-span-goldfish/): unsourced, high confidence; origin None — Microsoft Canada (2015) cited the website Statistic Brain (2015)
- [Prospects need 7 touches before they buy (the Rule of 7)](https://groundedkit.com/claims/rule-of-7-marketing/): unsourced, medium confidence; origin Jeffrey Lant (book, 1990) — rule of thumb, not a study (1990)
- [Viewers retain 95% of a message in video vs 10% in text](https://groundedkit.com/claims/video-95-percent-retention/): unsourced, high confidence; origin Insivia (agency) (late 2000s)
- [A 5% increase in customer retention increases profits by 25–95%](https://groundedkit.com/claims/5-percent-retention-25-95-percent-profit/): misquoted, high confidence; origin Reichheld & Schefter, Bain & Company / HBR (2000)
- [Acquiring a new customer costs 5–25x more than retaining one](https://groundedkit.com/claims/acquisition-costs-5-25x-retention/): unsourced, high confidence; origin None — HBR (2014) cites no specific study (2014)
- [Content marketing costs 62% less than traditional marketing and generates 3x as many leads](https://groundedkit.com/claims/content-marketing-62-percent-less-3x-leads/): unsourced, medium confidence; origin Demand Metric (infographic, not a study) (2013)
- [Businesses make $2 (or $8) for every $1 spent on Google Ads](https://groundedkit.com/claims/google-ads-2-dollars-per-dollar/): misquoted, high confidence; origin Google Economic Impact methodology (2009 model, still used)
- [B2B buyers are 57% through the purchase decision before talking to sales](https://groundedkit.com/claims/b2b-buyers-57-percent-before-sales/): outdated, high confidence; origin CEB Marketing Leadership Council (with Google) (2012)
- [US creator economy ad spend reaches $37B in 2025](https://groundedkit.com/claims/creator-ad-spend-37-billion-2025/): verified, high confidence; origin IAB (2025)
- [Color increases brand recognition by 80%](https://groundedkit.com/claims/color-increases-brand-recognition-80/): unsourced, medium confidence; origin Xerox marketing leaflet (2001/2005), attributed to Loyola University Maryland researchers (2001 (leaflet))
- [Every 100ms of latency cost Amazon 1% of sales](https://groundedkit.com/claims/amazon-100ms-latency-1-percent-sales/): unsourced, medium confidence; origin Greg Linden (ex-Amazon) blog post and slides, 2006, about a pre-2002 A/B test (2006 (anecdote about pre-2002 test))
- [Users form an opinion about your website in 50 milliseconds (0.05 s)](https://groundedkit.com/claims/website-first-impression-50-milliseconds/): verified, medium confidence; origin Lindgaard, Fernandes, Dudek & Brown (Carleton University) (2006)
- [88% of consumers trust online reviews as much as personal recommendations](https://groundedkit.com/claims/88-percent-trust-online-reviews/): outdated, high confidence; origin BrightLocal (2014)
- [People are 4x more likely to buy when referred by a friend (Nielsen)](https://groundedkit.com/claims/4x-more-likely-to-buy-when-referred-nielsen/): unsourced, high confidence; origin None. The Nielsen release usually cited does not contain it (2009 (cited source))
- [Personalized emails deliver 6x higher transaction rates](https://groundedkit.com/claims/personalized-emails-6x-transaction-rates/): outdated, high confidence; origin Experian Marketing Services (2014 (2013 data))
- [Word of mouth drives 13% of consumer sales ($6 trillion)](https://groundedkit.com/claims/word-of-mouth-13-percent-sales-6-trillion/): outdated, medium confidence; origin Word of Mouth Marketing Association (WOMMA), analysis by Analytic Partners (2014)
- [Consumers are 71% more likely to purchase based on social media referrals](https://groundedkit.com/claims/71-percent-more-likely-social-referrals/): unsourced, medium confidence; origin HubSpot blog post with a Killer Infographics graphic; no study named in the post text (2012)
- [Millennials trust user-generated content 50% more than other media](https://groundedkit.com/claims/millennials-trust-ugc-50-percent-more/): outdated, medium confidence; origin Crowdtap with Ipsos MediaCT (2014)
- [The brain processes visuals 60,000 times faster than text](https://groundedkit.com/claims/visuals-processed-60000-times-faster/): unsourced, high confidence; origin 3M sales brochure (2001) and a 1998 3M presentation (2001 (brochure))
- [80% of sales require 5 follow-ups](https://groundedkit.com/claims/80-percent-sales-5-follow-ups/): misquoted, high confidence; origin Long Island chapter of the National Sales Executives Association (now SMEI) (1942)
- [Text messages have a 98% open rate](https://groundedkit.com/claims/sms-98-percent-open-rate/): outdated, high confidence; origin Mobilesquared (for SinglePoint) (2010)
- [Only 7% of communication is words (7-38-55 rule)](https://groundedkit.com/claims/mehrabian-7-38-55-rule/): misquoted, high confidence; origin Albert Mehrabian (UCLA) (1967)
- [75% of users never scroll past the first page of search results](https://groundedkit.com/claims/75-percent-never-scroll-past-page-one/): unsourced, medium confidence; origin HubSpot slide deck (2010) citing marketshare.hitslink.com (2010)
- [53% of mobile users abandon a site that takes over 3 seconds to load](https://groundedkit.com/claims/53-percent-mobile-abandon-3-seconds/): outdated, high confidence; origin Google / DoubleClick (2016 (March 2016 data))
- [89% of companies compete primarily on customer experience (Gartner)](https://groundedkit.com/claims/89-percent-compete-on-customer-experience/): misquoted, medium confidence; origin Gartner (2014)
- [49% of consumers depend on influencer recommendations](https://groundedkit.com/claims/49-percent-rely-on-influencer-recommendations/): outdated, medium confidence; origin Twitter with Annalect (2016)
- [70% of teens trust YouTubers more than traditional celebrities](https://groundedkit.com/claims/70-percent-teens-trust-youtubers-over-celebrities/): misquoted, high confidence; origin Google (Ipsos Connect, Google-commissioned) (2015 (Nov 2015 fieldwork))
- [80% of consumers are more likely to buy when brands offer personalized experiences](https://groundedkit.com/claims/80-percent-buy-personalized-experiences-epsilon/): outdated, high confidence; origin Epsilon (with GBH Insights) (2018 (2017 survey))
- [People remember 10% of what they read, 20% of what they hear…](https://groundedkit.com/claims/people-remember-10-percent-read-20-percent-hear/): unsourced, high confidence; origin D. G. Treichler (Mobil Oil employee), Film and Audio-Visual Communications magazine (1967)
- [Inbound leads cost 61% less than outbound leads](https://groundedkit.com/claims/inbound-leads-cost-61-percent-less/): outdated, high confidence; origin HubSpot (2012 (Jan 2012 survey))
- [Companies that blog get 55% more website visitors](https://groundedkit.com/claims/companies-that-blog-55-percent-more-visitors/): outdated, medium confidence; origin HubSpot (2009)
- [Video on a landing page increases conversions by 80%](https://groundedkit.com/claims/video-landing-page-80-percent-conversions/): unsourced, medium confidence; origin Attributed to an EyeView case study; no data published (c. 2013)
- [93% of online experiences begin with a search engine](https://groundedkit.com/claims/93-percent-online-experiences-begin-search/): unsourced, medium confidence; origin Attributed to 'Forrester 2006' or imForza; no report found (2006 (claimed))
- [Americans check their phones 96 times a day](https://groundedkit.com/claims/americans-check-phones-96-times-a-day/): outdated, high confidence; origin Asurion (2019)
- [About 70% of online shopping carts are abandoned](https://groundedkit.com/claims/cart-abandonment-rate-70-percent/): verified, high confidence; origin Baymard Institute (2026 (rolling))
- [The #1 Google result gets 31.7% of clicks](https://groundedkit.com/claims/first-google-result-31-7-percent-ctr/): outdated, high confidence; origin Backlinko and ClickFlow (2019)
- [Influencer fraud costs brands $1.3 billion a year](https://groundedkit.com/claims/influencer-fraud-costs-1-3-billion/): outdated, high confidence; origin CHEQ with University of Baltimore economist Roberto Cavazos (2019)
- [80% of B2B leads from social media come from LinkedIn](https://groundedkit.com/claims/80-percent-b2b-social-leads-linkedin/): outdated, high confidence; origin Oktopost (2014)
- [Only 3% of your market is ready to buy right now](https://groundedkit.com/claims/only-3-percent-of-market-buying-now/): unsourced, high confidence; origin Chet Holmes (The Ultimate Sales Machine) (2007 (book))
- [90% of information transmitted to the brain is visual](https://groundedkit.com/claims/90-percent-information-to-brain-visual/): unsourced, high confidence; origin Eric Jensen, Brain-Based Learning (book) (1996)
- [Users read only about 20% of the words on a web page](https://groundedkit.com/claims/users-read-20-percent-of-words/): verified, medium confidence; origin Nielsen Norman Group (Jakob Nielsen) (2008)
- [A 30-second Super Bowl ad costs about $8 million](https://groundedkit.com/claims/super-bowl-ad-cost-8-million/): verified, high confidence; origin NBCUniversal (as reported by Sports Business Journal) (2026)
- [Repeat customers spend 67% more than new customers](https://groundedkit.com/claims/repeat-customers-spend-67-percent-more/): misquoted, high confidence; origin Bain & Company with Mainspring (c. 2000)
- [The influencer marketing industry is worth about $32.55 billion (2025)](https://groundedkit.com/claims/influencer-marketing-industry-32-billion-2025/): verified, medium confidence; origin Influencer Marketing Hub (2025)
- [84% of U.S. adults use YouTube (Pew, 2025)](https://groundedkit.com/claims/pew-us-adults-youtube-84-percent/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Survey fielded Feb.–June 2025; published Nov. 20, 2025
- [71% of U.S. adults use Facebook (Pew, 2025)](https://groundedkit.com/claims/pew-us-adults-facebook-71-percent/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Survey fielded Feb.–June 2025; published Nov. 20, 2025
- [Half of U.S. adults use Instagram (Pew, 2025)](https://groundedkit.com/claims/pew-us-adults-instagram-50-percent/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Survey fielded Feb.–June 2025; published Nov. 20, 2025
- [37% of U.S. adults use TikTok (Pew, 2025)](https://groundedkit.com/claims/pew-us-adults-tiktok-37-percent/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Survey fielded Feb.–June 2025; published Nov. 20, 2025
- [26% of U.S. adults use Reddit and 32% use WhatsApp (Pew, 2025)](https://groundedkit.com/claims/pew-us-adults-reddit-26-whatsapp-32-percent/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Survey fielded Feb.–June 2025; published Nov. 20, 2025
- [About a quarter (24%) of Americans are daily TikTok users; about half visit Facebook and YouTube every day (Pew, 2025)](https://groundedkit.com/claims/pew-tiktok-daily-use-24-percent/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Frequency survey fielded Feb. 24–March 2, 2025
- [About nine in ten U.S. teens use YouTube; about six in ten use TikTok and Instagram (Pew, 2025)](https://groundedkit.com/claims/pew-teens-youtube-tiktok-instagram-2025/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Published Dec. 9, 2025
- [About one in five U.S. teens say they are on TikTok and YouTube 'almost constantly' (Pew, 2025)](https://groundedkit.com/claims/pew-teens-almost-constantly-tiktok-youtube/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Published Dec. 9, 2025
- [91% of U.S. adults own a smartphone (Pew, 2025)](https://groundedkit.com/claims/pew-smartphone-ownership-91-percent/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Survey fielded Feb. 5–June 18, 2025
- [96% of U.S. adults use the internet (Pew, 2025)](https://groundedkit.com/claims/pew-internet-use-96-percent/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Survey fielded Feb. 5–June 18, 2025
- [34% of U.S. adults have used ChatGPT (Pew, 2025)](https://groundedkit.com/claims/pew-chatgpt-used-by-34-percent-us-adults/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Published June 25, 2025 (newer surveys may show higher use)
- [Google users clicked a result link on 8% of visits with an AI summary vs 15% without (Pew, 2025)](https://groundedkit.com/claims/pew-ai-summary-clicks-8-vs-15-percent/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Browsing data from March 2025; published July 22, 2025
- [38% of U.S. adults regularly get news on Facebook, 35% on YouTube and 20% on TikTok (Pew, 2025)](https://groundedkit.com/claims/pew-news-on-social-facebook-38-tiktok-20/): verified, high confidence; origin Pew Research Center (2025); reference fact, as of Survey fielded Aug. 18–24, 2025
- [E-commerce was 17.1% of U.S. retail sales in Q2 2026 (Census Bureau)](https://groundedkit.com/claims/census-ecommerce-17-1-percent-retail-q2-2026/): verified, high confidence; origin U.S. Census Bureau (2026); reference fact, as of Q2 2026, seasonally adjusted, preliminary; released Aug. 18, 2026 (check census.gov for the next quarterly release)
- [U.S. digital (internet) ad revenue was $294.6B in 2025, up 13.9% (IAB/PwC)](https://groundedkit.com/claims/iab-us-digital-ad-revenue-294-6-billion-2025/): verified, high confidence; origin IAB / PwC (2026 (2025 data)); reference fact, as of Full-year 2025; published April 16, 2026
- [U.S. social media ad revenue was $117.7B in 2025, and search was $114.2B (IAB/PwC)](https://groundedkit.com/claims/iab-social-ad-revenue-117-7-billion-search-114-2-2025/): verified, high confidence; origin IAB / PwC (2026 (2025 data)); reference fact, as of Full-year 2025; published April 16, 2026
- [U.S. podcast ad revenue was $2.9B in 2025, up 17.6% (IAB/PwC)](https://groundedkit.com/claims/iab-podcast-ad-revenue-2-9-billion-2025/): verified, high confidence; origin IAB / PwC (2026 (2025 data)); reference fact, as of Full-year 2025; published April 16, 2026
- [The FTC's maximum civil penalty is $53,088 per violation, unchanged for 2026](https://groundedkit.com/claims/ftc-civil-penalty-53088-per-violation-2026/): verified, high confidence; origin Federal Trade Commission (2025 (amount); 2026 (no-change notice)); reference fact, as of Amount applies to penalties assessed after Jan. 17, 2025; FTC said on Sept. 15, 2026 it will keep 2025 levels for 2026
- [Each email that violates CAN-SPAM can cost up to $53,088 in penalties](https://groundedkit.com/claims/can-spam-penalty-53088-per-email/): verified, high confidence; origin Federal Trade Commission (2023 (guide); amount current for 2026); reference fact, as of Guide page shows $53,088; FTC kept 2025 penalty levels for 2026
- [CAN-SPAM applies to B2B email too, not only bulk email to consumers](https://groundedkit.com/claims/can-spam-applies-to-b2b-email/): verified, high confidence; origin Federal Trade Commission (2023); reference fact, as of FTC guide (Aug. 2023, edited Jan. 2024)
- [Under CAN-SPAM you must honor an opt-out within 10 business days](https://groundedkit.com/claims/can-spam-opt-out-10-business-days/): verified, high confidence; origin Federal Trade Commission (2023); reference fact, as of FTC guide (Aug. 2023, edited Jan. 2024)
- [An influencer disclosure only in the bio or profile page is not enough for the FTC](https://groundedkit.com/claims/ftc-disclosure-in-bio-not-enough/): verified, high confidence; origin Federal Trade Commission (2023); reference fact, as of Endorsement Guides as revised July 26, 2023 (88 FR 48102)
- [Free or discounted products count as a 'material connection' that influencers must disclose](https://groundedkit.com/claims/ftc-free-products-are-material-connection/): verified, high confidence; origin Federal Trade Commission (2019); reference fact, as of FTC staff brochure (Nov. 2019), consistent with the 2023 Endorsement Guides
- [The FTC says 'sp', 'spon' and 'collab' are not clear disclosures; '#ad', 'ad' or 'sponsored' are](https://groundedkit.com/claims/ftc-sp-spon-collab-not-clear-disclosures/): verified, high confidence; origin Federal Trade Commission (2019); reference fact, as of FTC staff brochure (Nov. 2019)
- [Relying only on a platform's built-in 'paid partnership' tool may not satisfy the FTC](https://groundedkit.com/claims/ftc-platform-paid-partnership-tool-may-not-be-enough/): verified, high confidence; origin Federal Trade Commission (2023); reference fact, as of Endorsement Guides as revised July 26, 2023
- [The FTC's rule banning fake reviews and fake social-media influence indicators took effect Oct. 21, 2024](https://groundedkit.com/claims/ftc-consumer-reviews-rule-16-cfr-465/): verified, high confidence; origin Federal Trade Commission (2024); reference fact, as of In force since Oct. 21, 2024 (eCFR timeline)
- [58% of Americans 12+ consumed a podcast in the last month (Edison Infinite Dial 2026)](https://groundedkit.com/claims/edison-podcast-monthly-58-percent-2026/): verified, high confidence; origin Edison Research at SSRS (with SiriusXM Media) (2026); reference fact, as of Published March 12, 2026
- [81% of Americans 12+ listened to online audio in the last month (Edison Infinite Dial 2026)](https://groundedkit.com/claims/edison-online-audio-81-percent-2026/): verified, high confidence; origin Edison Research at SSRS (with SiriusXM Media) (2026); reference fact, as of Published March 12, 2026
- [Meta's apps had 3.60 billion daily active people on average in June 2026](https://groundedkit.com/claims/meta-family-daily-active-people-3-60-billion/): verified, high confidence; origin Meta Platforms (2026); reference fact, as of Average for June 2026 (Q2 2026 results)
- [Google handles more than 5 trillion searches a year (Google, 2025)](https://groundedkit.com/claims/google-5-trillion-searches-per-year/): verified, high confidence; origin Google (2025); reference fact, as of Google internal data, January 2025 (first published March 2025)
- [15% of Google searches every day have never been searched before](https://groundedkit.com/claims/google-15-percent-searches-new-every-day/): verified, high confidence; origin Google (2025); reference fact, as of Google statement, May 2025 (Google has repeated the 15% figure for years)
- [Marketing budgets average 7.8% of company revenue in 2026 (Gartner CMO Spend Survey)](https://groundedkit.com/claims/gartner-marketing-budget-7-8-percent-revenue-2026/): verified, high confidence; origin Gartner (2026); reference fact, as of Survey fielded Jan.–March 2026
- [CMOs allocate 15.3% of marketing budgets to AI (Gartner, 2026)](https://groundedkit.com/claims/gartner-cmos-15-3-percent-budget-to-ai-2026/): verified, high confidence; origin Gartner (2026); reference fact, as of Survey fielded Jan.–March 2026
- [58.5% of U.S. Google searches end without a click](https://groundedkit.com/claims/zero-click-searches-58-5-percent/): outdated, high confidence; origin SparkToro (data from Datos, a Semrush company) (2024)
- [Search engine volume has dropped 25% because of AI chatbots (Gartner)](https://groundedkit.com/claims/gartner-search-volume-drop-25-percent-2026/): misquoted, high confidence; origin Gartner (2024 (prediction))
- [71% of consumers expect personalization and 76% get frustrated without it (McKinsey)](https://groundedkit.com/claims/mckinsey-71-percent-expect-personalization/): outdated, high confidence; origin McKinsey & Company (2021)
- [Personalization drives a 10–15% revenue lift (McKinsey)](https://groundedkit.com/claims/mckinsey-personalization-10-15-percent-revenue-lift/): outdated, medium confidence; origin McKinsey & Company (2021)
- [The creator economy is worth $480 billion](https://groundedkit.com/claims/creator-economy-480-billion-goldman/): misquoted, high confidence; origin Goldman Sachs Research (2023 (forecast for 2027))
- [There are 50 million creators worldwide](https://groundedkit.com/claims/50-million-creators-worldwide/): unsourced, medium confidence; origin None found — repeated by Goldman Sachs Research (2023) without a method (2023 (repeated figure))
- [AI Overviews reduce clicks to the top result by 34.5% (Ahrefs)](https://groundedkit.com/claims/ai-overviews-reduce-clicks-34-5-percent/): verified, medium confidence; origin Ahrefs (2025)
- [96.55% of web pages get no traffic from Google (Ahrefs)](https://groundedkit.com/claims/96-percent-pages-no-google-traffic/): verified, medium confidence; origin Ahrefs (2023)
- [A 0.1-second faster mobile site lifts retail conversions 8.4% (Deloitte)](https://groundedkit.com/claims/0-1-second-faster-8-4-percent-more-conversions/): outdated, medium confidence; origin Deloitte (commissioned by Google) (2020 (2019 data))
- [A site that loads in 1 second converts 3x better than one that loads in 5 seconds (Portent)](https://groundedkit.com/claims/1-second-site-3x-conversion-rate-portent/): verified, low confidence; origin Portent (2022)
- [Only 5% of B2B buyers are in-market at any time; 95% are not (the 95-5 rule)](https://groundedkit.com/claims/95-5-rule-b2b-buyers-out-of-market/): verified, medium confidence; origin LinkedIn B2B Institute with the Ehrenberg-Bass Institute (Undated page (B2B Institute))
- [The median landing page conversion rate is 6.6% (Unbounce)](https://groundedkit.com/claims/landing-page-median-conversion-6-6-percent/): verified, medium confidence; origin Unbounce (2024)
- [The average email open rate is 35.63% (Mailchimp)](https://groundedkit.com/claims/mailchimp-average-email-open-rate-35-63/): outdated, high confidence; origin Mailchimp (2023 (data as of December 2023))
- [Extra costs (shipping, tax, fees) are the top reason shoppers abandon carts (Baymard)](https://groundedkit.com/claims/cart-abandonment-extra-costs-top-reason/): verified, medium confidence; origin Baymard Institute (2026 (rolling page))
- [40% of Gen Z use TikTok and Instagram instead of Google for search](https://groundedkit.com/claims/40-percent-gen-z-use-tiktok-instead-of-google/): misquoted, medium confidence; origin Google (remark by SVP Prabhakar Raghavan, reported by TechCrunch) (2022)
- [50% of all searches will be voice searches by 2020 (comScore)](https://groundedkit.com/claims/50-percent-searches-voice-by-2020/): misquoted, high confidence; origin Andrew Ng (then Baidu chief scientist), interview in Fast Company (2014 (prediction))
- [One minute of video is worth 1.8 million words (Forrester)](https://groundedkit.com/claims/1-minute-video-1-8-million-words/): unsourced, medium confidence; origin Attributed to James McQuivey (Forrester Research), 'How Video Will Take Over The World' (not public; we could not open it) (Undated (attributed Forrester report))
- [For every customer who complains, 26 others stay silent](https://groundedkit.com/claims/26-unhappy-customers-dont-complain/): unsourced, medium confidence; origin None found — attributed to 'Lee Resource Inc' or 'TARP Research 1999' (Undated (claimed 1999 or earlier))
- [Google processes 8.5 billion searches per day](https://groundedkit.com/claims/google-8-5-billion-searches-per-day/): unsourced, medium confidence; origin None from Google — third-party estimate repeated in roundups (c. 2022)
- [91% of businesses use video as a marketing tool (Wyzowl 2026)](https://groundedkit.com/claims/91-percent-businesses-use-video-marketing/): verified, medium confidence; origin Wyzowl (2026)
- [82% of marketers say video gives them a good ROI (Wyzowl 2026)](https://groundedkit.com/claims/82-percent-marketers-video-good-roi/): verified, low confidence; origin Wyzowl (2026)
- [75% of B2B buyers prefer a rep-free sales experience (Gartner)](https://groundedkit.com/claims/75-percent-b2b-buyers-prefer-rep-free/): outdated, high confidence; origin Gartner (2023)
- [73% of B2B buyers actively avoid suppliers who send irrelevant outreach (Gartner, 2025)](https://groundedkit.com/claims/73-percent-b2b-buyers-avoid-irrelevant-outreach/): verified, high confidence; origin Gartner (2025 (2024 survey)); reference fact, as of Survey Aug.–Sept. 2024; published June 25, 2025

## Guides
- [For AI agents](https://groundedkit.com/for-agents/): how to use the data and the free template
- [MCP server & API](https://groundedkit.com/agents/): connect https://groundedkit.com/mcp in Claude, Cursor, VS Code
- [Methodology](https://groundedkit.com/methodology/)
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