{
  "schema_version": "1.1",
  "id": "youtube-ad-revenue-11-1-billion-q2-2026-up-13-percent",
  "slug": "youtube-ad-revenue-11-1-billion-q2-2026-up-13-percent",
  "url": "https://groundedkit.com/claims/youtube-ad-revenue-11-1-billion-q2-2026-up-13-percent/",
  "api_url": "https://groundedkit.com/api/claims/youtube-ad-revenue-11-1-billion-q2-2026-up-13-percent.json",
  "claim": "YouTube ad revenue was $11.1 billion in Q2 2026, up 13% year over year",
  "commonly_cited_as": "\"How much does YouTube make from ads?\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Alphabet",
    "title": "Alphabet Announces Second Quarter 2026 Results (July 2026)",
    "year": "2026"
  },
  "quote": "led by 17% growth in Google Search & other, 15% in Google subscriptions, platforms, and devices, and 13% in YouTube ads. ... YouTube ads 9,796 11,055",
  "method": "Alphabet quarterly earnings release; YouTube ads revenue in $ millions, Q2 2025 vs Q2 2026.",
  "drift": [
    "Ads only: excludes YouTube subscription revenue (Premium, Music, YouTube TV, NFL Sunday Ticket)"
  ],
  "interest": "The company reporting its own results; figures are from its earnings release.",
  "safe_rephrasing": "YouTube's ad revenue was $11.06 billion in Q2 2026, up 13% from $9.80 billion a year earlier (Alphabet earnings release); that excludes subscriptions.",
  "sources": [
    {
      "title": "Alphabet Q2 2026 earnings release (PDF)",
      "url": "https://s206.q4cdn.com/479360582/files/doc_financials/2026/q2/2026q2-alphabet-earnings-release.pdf",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Quarter ended June 30, 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}