Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In Wyzowl's 2026 survey of 266 respondents, 83% of video marketers said video had directly increased sales; this is self-reported, not measured.
What the source says
Directly increased sales 83 % ... 2023: 87%, 2024: 87%, 2025: 84%, 2026: 83%.
Wyzowl — State of Video Marketing 2026
- Commonly cited as
- "Video increases sales for 83% of businesses"
- True origin
- Wyzowl — State of Video Marketing 2026
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Fieldwork late 2025
- Last checked
- Method & sample
- Self-reported opinion in an online survey of 266 respondents in late 2025; sales impact not measured.
- Drift between quote and source
- Metric: marketers' self-reported belief, not measured sales lift
- Small self-selected sample of video marketers
- Interest
- Wyzowl sells explainer-video production.