{
  "schema_version": "1.1",
  "id": "wyzowl-83-percent-say-video-directly-increased-sales",
  "slug": "wyzowl-83-percent-say-video-directly-increased-sales",
  "url": "https://groundedkit.com/claims/wyzowl-83-percent-say-video-directly-increased-sales/",
  "api_url": "https://groundedkit.com/api/claims/wyzowl-83-percent-say-video-directly-increased-sales.json",
  "claim": "Video directly increases sales for 83% of marketers",
  "commonly_cited_as": "\"Video increases sales for 83% of businesses\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Wyzowl",
    "title": "State of Video Marketing 2026",
    "year": "2026"
  },
  "quote": "Directly increased sales 83 % ... 2023: 87%, 2024: 87%, 2025: 84%, 2026: 83%.",
  "method": "Self-reported opinion in an online survey of 266 respondents in late 2025; sales impact not measured.",
  "drift": [
    "Metric: marketers' self-reported belief, not measured sales lift",
    "Small self-selected sample of video marketers"
  ],
  "interest": "Wyzowl sells explainer-video production.",
  "safe_rephrasing": "In Wyzowl's 2026 survey of 266 respondents, 83% of video marketers said video had directly increased sales; this is self-reported, not measured.",
  "sources": [
    {
      "title": "Wyzowl — Video Marketing Statistics 2026",
      "url": "https://www.wyzowl.com/video-marketing-statistics/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Fieldwork late 2025",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}