Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
GetResponse data for 2023 show welcome emails averaging an 83.63% open rate versus about 40% for newsletters; opens are inflated by Apple's privacy feature.
What the source says
For example, the average open rate for newsletters is 40.08%, while for triggered emails, it’s 45.38%. At the same time, special campaigns, like welcome emails, often observe much higher results. This year, welcome emails saw an average open rate of 83.63%.
GetResponse — Email Marketing Benchmarks (2023 data)
- Commonly cited as
- "Welcome emails get 80%+ open rates"
- True origin
- GetResponse — Email Marketing Benchmarks (2023 data)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2024
- Data as of
- 4.4 billion messages sent in 2023
- Last checked
- Method & sample
- Aggregate of GetResponse customers' sends in 2023.
- Drift between quote and source
- Open rates are inflated by Apple Mail Privacy Protection
- One vendor's customers
- Interest
- GetResponse sells email marketing software.