{
  "schema_version": "1.1",
  "id": "welcome-emails-83-percent-open-rate",
  "slug": "welcome-emails-83-percent-open-rate",
  "url": "https://groundedkit.com/claims/welcome-emails-83-percent-open-rate/",
  "api_url": "https://groundedkit.com/api/claims/welcome-emails-83-percent-open-rate.json",
  "claim": "Welcome emails average an 83.63% open rate",
  "commonly_cited_as": "\"Welcome emails get 80%+ open rates\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "GetResponse",
    "title": "Email Marketing Benchmarks (2023 data)",
    "year": "2024"
  },
  "quote": "For example, the average open rate for newsletters is 40.08%, while for triggered emails, it’s 45.38%. At the same time, special campaigns, like welcome emails, often observe much higher results. This year, welcome emails saw an average open rate of 83.63%.",
  "method": "Aggregate of GetResponse customers' sends in 2023.",
  "drift": [
    "Open rates are inflated by Apple Mail Privacy Protection",
    "One vendor's customers"
  ],
  "interest": "GetResponse sells email marketing software.",
  "safe_rephrasing": "GetResponse data for 2023 show welcome emails averaging an 83.63% open rate versus about 40% for newsletters; opens are inflated by Apple's privacy feature.",
  "sources": [
    {
      "title": "GetResponse — Email Marketing Benchmarks",
      "url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "4.4 billion messages sent in 2023",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}