Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Walmart said its global advertising business grew 38% in the quarter ended July 31, 2026, with Walmart Connect in the US up 43% excluding VIZIO.
What the source says
Global advertising business3 up 38%, with strength across segments. Walmart U.S. advertising up 38%
Walmart — Walmart Q2 FY27 Earnings Release (Aug. 20, 2026)
- Commonly cited as
- "Walmart Connect is growing faster than Amazon Ads"
- True origin
- Walmart — Walmart Q2 FY27 Earnings Release (Aug. 20, 2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Quarter ended July 31, 2026
- Last checked
- Method & sample
- Walmart quarterly earnings release; growth rates only, Walmart does not disclose ad revenue in dollars in the release.
- Drift between quote and source
- Growth rate only; Walmart's ad business is much smaller than Amazon's in dollars
- The 43% Walmart Connect figure excludes VIZIO
- Interest
- The company reporting its own results; figures are from its earnings release.