{
  "schema_version": "1.1",
  "id": "walmart-advertising-up-38-percent-walmart-connect-43-q2-fy27",
  "slug": "walmart-advertising-up-38-percent-walmart-connect-43-q2-fy27",
  "url": "https://groundedkit.com/claims/walmart-advertising-up-38-percent-walmart-connect-43-q2-fy27/",
  "api_url": "https://groundedkit.com/api/claims/walmart-advertising-up-38-percent-walmart-connect-43-q2-fy27.json",
  "claim": "Walmart's global advertising business grew 38% in Q2 FY27, and Walmart Connect in the US grew 43% excluding VIZIO",
  "commonly_cited_as": "\"Walmart Connect is growing faster than Amazon Ads\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Walmart",
    "title": "Walmart Q2 FY27 Earnings Release (Aug. 20, 2026)",
    "year": "2026"
  },
  "quote": "Global advertising business3 up 38%, with strength across segments. Walmart U.S. advertising up 38%",
  "method": "Walmart quarterly earnings release; growth rates only, Walmart does not disclose ad revenue in dollars in the release.",
  "drift": [
    "Growth rate only; Walmart's ad business is much smaller than Amazon's in dollars",
    "The 43% Walmart Connect figure excludes VIZIO"
  ],
  "interest": "The company reporting its own results; figures are from its earnings release.",
  "safe_rephrasing": "Walmart said its global advertising business grew 38% in the quarter ended July 31, 2026, with Walmart Connect in the US up 43% excluding VIZIO.",
  "sources": [
    {
      "title": "Walmart Q2 FY27 earnings release (PDF)",
      "url": "https://corporate.walmart.com/content/dam/corporate/documents/newsroom/2026/08/20/walmart-releases-q2-fy27-earnings/q2-fy27-earnings-release.pdf",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Quarter ended July 31, 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}