Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
HypeAuditor reports TikTok nano-influencers have the highest engagement of any tier, at roughly 10–12% (its page gives both 10.3% and 11.9%); don't compare it directly with Instagram rates.
What the source says
87% of TikTok influencers are nano-influencers with 1k-10k followers. They have the highest ER (11.9%) among all influencer tiers. ... Nano-influencers account for 87.7% of TikTok creators and hold the highest engagement rate at 10.3%
HypeAuditor — State of Influencer Marketing 2025
- Commonly cited as
- "TikTok nano-influencers get 10%+ engagement"
- True origin
- HypeAuditor — State of Influencer Marketing 2025
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- 2024 data
- Last checked
- Method & sample
- HypeAuditor analysis of TikTok creator accounts. TikTok ER is usually computed per view or per follower; the page gives both 11.9% and 10.3% for the same tier.
- Drift between quote and source
- The same page reports two different values (11.9% and 10.3%)
- TikTok ER is not comparable with Instagram ER
- Interest
- HypeAuditor sells influencer analytics and discovery software.