{
  "schema_version": "1.1",
  "id": "tiktok-nano-influencers-engagement-rate-11-9-percent",
  "slug": "tiktok-nano-influencers-engagement-rate-11-9-percent",
  "url": "https://groundedkit.com/claims/tiktok-nano-influencers-engagement-rate-11-9-percent/",
  "api_url": "https://groundedkit.com/api/claims/tiktok-nano-influencers-engagement-rate-11-9-percent.json",
  "claim": "TikTok nano-influencers (1K–10K followers) have the highest engagement rate of any tier, about 11.9%",
  "commonly_cited_as": "\"TikTok nano-influencers get 10%+ engagement\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HypeAuditor",
    "title": "State of Influencer Marketing 2025",
    "year": "2025"
  },
  "quote": "87% of TikTok influencers are nano-influencers with 1k-10k followers. They have the highest ER (11.9%) among all influencer tiers. ... Nano-influencers account for 87.7% of TikTok creators and hold the highest engagement rate at 10.3%",
  "method": "HypeAuditor analysis of TikTok creator accounts. TikTok ER is usually computed per view or per follower; the page gives both 11.9% and 10.3% for the same tier.",
  "drift": [
    "The same page reports two different values (11.9% and 10.3%)",
    "TikTok ER is not comparable with Instagram ER"
  ],
  "interest": "HypeAuditor sells influencer analytics and discovery software.",
  "safe_rephrasing": "HypeAuditor reports TikTok nano-influencers have the highest engagement of any tier, at roughly 10–12% (its page gives both 10.3% and 11.9%); don't compare it directly with Instagram rates.",
  "sources": [
    {
      "title": "HypeAuditor — State of Influencer Marketing 2025",
      "url": "https://hypeauditor.com/state-of-influencer-marketing-2025/",
      "primary": true
    },
    {
      "title": "HypeAuditor — report PDF",
      "url": "https://hypeauditor.com/uploaded-files/state2025-web.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2024 data",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}