Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Triple Whale reports median TikTok CPMs for e-commerce stores between about $3.58 and $6.70 by industry (blended $4.07), from $962M of tracked spend in Oct. 2025–Sept. 2026.
What the source says
From October 2025 to September 2026, the blended median TikTok CPM for Triple Whale users is $4.07 . ... over 6,000 stores running TikTok ads between October 1, 2025 and September 30, 2026. That adds up to $962.4 million in tracked spend and 137 billion impressions
Triple Whale — TikTok CPM explained: benchmarks and tips
- Commonly cited as
- "TikTok CPM by industry"
- True origin
- Triple Whale — TikTok CPM explained: benchmarks and tips
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Oct. 2025 – Sept. 2026
- Last checked
- Method & sample
- Medians across 6,000+ e-commerce stores, $962.4M tracked spend and 137B impressions. Health & Beauty (45%) and Apparel (24%) dominate the spend.
- Drift between quote and source
- Sample: e-commerce (mostly DTC) brands using Triple Whale, not B2B or lead-gen advertisers
- Medians per metric; rows are not one campaign
- Interest
- Triple Whale sells e-commerce analytics and attribution software; data are its customers' accounts.