{
  "schema_version": "1.1",
  "id": "tiktok-cpm-by-industry-3-58-to-6-70-dollars",
  "slug": "tiktok-cpm-by-industry-3-58-to-6-70-dollars",
  "url": "https://groundedkit.com/claims/tiktok-cpm-by-industry-3-58-to-6-70-dollars/",
  "api_url": "https://groundedkit.com/api/claims/tiktok-cpm-by-industry-3-58-to-6-70-dollars.json",
  "claim": "Median TikTok CPM by e-commerce industry ranges from $3.58 (Sports & Outdoors) to $6.70 (Travel Accessories), with a blended median of $4.07",
  "commonly_cited_as": "\"TikTok CPM by industry\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Triple Whale",
    "title": "TikTok CPM explained: benchmarks and tips",
    "year": "2026"
  },
  "quote": "From October 2025 to September 2026, the blended median TikTok CPM for Triple Whale users is $4.07 . ... over 6,000 stores running TikTok ads between October 1, 2025 and September 30, 2026. That adds up to $962.4 million in tracked spend and 137 billion impressions",
  "method": "Medians across 6,000+ e-commerce stores, $962.4M tracked spend and 137B impressions. Health & Beauty (45%) and Apparel (24%) dominate the spend.",
  "drift": [
    "Sample: e-commerce (mostly DTC) brands using Triple Whale, not B2B or lead-gen advertisers",
    "Medians per metric; rows are not one campaign"
  ],
  "interest": "Triple Whale sells e-commerce analytics and attribution software; data are its customers' accounts.",
  "safe_rephrasing": "Triple Whale reports median TikTok CPMs for e-commerce stores between about $3.58 and $6.70 by industry (blended $4.07), from $962M of tracked spend in Oct. 2025–Sept. 2026.",
  "sources": [
    {
      "title": "Triple Whale — TikTok CPM explained",
      "url": "https://www.triplewhale.com/blog/tiktok-cpm",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Oct. 2025 – Sept. 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}