Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Statista figures compiled by DataReportal projected about $204 billion in worldwide ad spend on online retail platforms in 2025, versus $146 billion on traditional TV.
What the source says
marketers are on track to spend a combined total of USD $204 billion on ads on online retail platforms in 2025, which is considerably more than the USD $146 billion they’ll spend on traditional TV advertising.
DataReportal (Kepios), citing Statista Market Insights — Digital 2026 Global Overview Report (published Oct. 2025)
- Commonly cited as
- "Retail media is bigger than TV"
- True origin
- DataReportal (Kepios), citing Statista Market Insights — Digital 2026 Global Overview Report (published Oct. 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025 projection
- Data as of
- Forecast published Oct. 2025
- Last checked
- Method & sample
- Statista Market Insights projection for 2025, as reported by Kepios/DataReportal (forecast, not measured spend).
- Drift between quote and source
- Projection; DataReportal combines Statista categories to reach the retail total
- Traditional TV excludes streaming/online video
- Interest
- DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.