{
  "schema_version": "1.1",
  "id": "statista-retail-media-204-billion-vs-tv-146-billion-2025",
  "slug": "statista-retail-media-204-billion-vs-tv-146-billion-2025",
  "url": "https://groundedkit.com/claims/statista-retail-media-204-billion-vs-tv-146-billion-2025/",
  "api_url": "https://groundedkit.com/api/claims/statista-retail-media-204-billion-vs-tv-146-billion-2025.json",
  "claim": "Retail-platform ad spend ($204 billion) was projected to exceed traditional TV ad spend ($146 billion) worldwide in 2025",
  "commonly_cited_as": "\"Retail media is bigger than TV\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "DataReportal (Kepios), citing Statista Market Insights",
    "title": "Digital 2026 Global Overview Report (published Oct. 2025)",
    "year": "2025 projection"
  },
  "quote": "marketers are on track to spend a combined total of USD $204 billion on ads on online retail platforms in 2025, which is considerably more than the USD $146 billion they’ll spend on traditional TV advertising.",
  "method": "Statista Market Insights projection for 2025, as reported by Kepios/DataReportal (forecast, not measured spend).",
  "drift": [
    "Projection; DataReportal combines Statista categories to reach the retail total",
    "Traditional TV excludes streaming/online video"
  ],
  "interest": "DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.",
  "safe_rephrasing": "Statista figures compiled by DataReportal projected about $204 billion in worldwide ad spend on online retail platforms in 2025, versus $146 billion on traditional TV.",
  "sources": [
    {
      "title": "DataReportal — Digital 2026 Global Overview Report",
      "url": "https://datareportal.com/reports/digital-2026-global-overview-report",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Forecast published Oct. 2025",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}