Unsourced Confidence: medium
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
Safe rephrasing
The '760% more revenue from segmented campaigns' figure is repeated by Campaign Monitor as something 'marketers say', without a published study; treat it as unsourced.
What the source says
Marketers say segmented email campaigns generate 760% more revenue.
Campaign Monitor (no study cited) — What is email segmentation? (knowledge base)
- Commonly cited as
- "Segmentation drives a 760% increase in email revenue"
- True origin
- Campaign Monitor (no study cited) — What is email segmentation? (knowledge base)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- Undated; circulating since about 2015
- Data as of
- Page read 2026-10-17
- Last checked
- Method & sample
- None published: the page attributes the figure to unnamed 'marketers' and gives no study, sample, date or comparison base.
- Drift between quote and source
- No primary study found behind the figure
- 760% more than what (unsegmented sends, same list size?) is never stated
- The page cites no external source for the figure
- Interest
- Campaign Monitor sells email marketing software.