{
  "schema_version": "1.1",
  "id": "segmented-email-campaigns-760-percent-more-revenue",
  "slug": "segmented-email-campaigns-760-percent-more-revenue",
  "url": "https://groundedkit.com/claims/segmented-email-campaigns-760-percent-more-revenue/",
  "api_url": "https://groundedkit.com/api/claims/segmented-email-campaigns-760-percent-more-revenue.json",
  "claim": "Segmented email campaigns generate 760% more revenue",
  "commonly_cited_as": "\"Segmentation drives a 760% increase in email revenue\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "medium",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Campaign Monitor (no study cited)",
    "title": "What is email segmentation? (knowledge base)",
    "year": "Undated; circulating since about 2015"
  },
  "quote": "Marketers say segmented email campaigns generate 760% more revenue.",
  "method": "None published: the page attributes the figure to unnamed 'marketers' and gives no study, sample, date or comparison base.",
  "drift": [
    "No primary study found behind the figure",
    "760% more than what (unsegmented sends, same list size?) is never stated",
    "The page cites no external source for the figure"
  ],
  "interest": "Campaign Monitor sells email marketing software.",
  "safe_rephrasing": "The '760% more revenue from segmented campaigns' figure is repeated by Campaign Monitor as something 'marketers say', without a published study; treat it as unsourced.",
  "sources": [
    {
      "title": "Campaign Monitor — What is email segmentation?",
      "url": "https://www.campaignmonitor.com/resources/knowledge-base/what-is-email-segmentation/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Page read 2026-10-17",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}