Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Seer Interactive's data for 3,119 informational queries across 42 clients showed organic CTR on AI Overview queries falling from 1.41% to 0.64%; CTR fell on non-AIO queries too.
What the source says
Back in January 2025, we found that organic CTR plummeted from 1.41% to 0.64% for queries with AI Overviews ... That’s 3,119 search terms across 42 client organizations and 25.1M organic impressions
Seer Interactive — AIO Impact on Google CTR: September 2025 Update (Nov. 4, 2025)
- Commonly cited as
- "AI Overviews cut organic CTR by more than half"
- True origin
- Seer Interactive — AIO Impact on Google CTR: September 2025 Update (Nov. 4, 2025)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- June 2024 – September 2025
- Last checked
- Method & sample
- Search Console data for 3,119 informational queries across 42 Seer clients, June 2024–September 2025.
- Drift between quote and source
- Informational queries only, which are most exposed to AIOs
- Agency clients, not a random sample
- CTR also fell on queries without AIOs
- Interest
- Seer Interactive is a search and AI marketing agency.