{
  "schema_version": "1.1",
  "id": "seer-organic-ctr-fell-to-0-64-percent-with-ai-overviews",
  "slug": "seer-organic-ctr-fell-to-0-64-percent-with-ai-overviews",
  "url": "https://groundedkit.com/claims/seer-organic-ctr-fell-to-0-64-percent-with-ai-overviews/",
  "api_url": "https://groundedkit.com/api/claims/seer-organic-ctr-fell-to-0-64-percent-with-ai-overviews.json",
  "claim": "Organic CTR fell from 1.41% to 0.64% for queries with AI Overviews",
  "commonly_cited_as": "\"AI Overviews cut organic CTR by more than half\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Seer Interactive",
    "title": "AIO Impact on Google CTR: September 2025 Update (Nov. 4, 2025)",
    "year": "2025"
  },
  "quote": "Back in January 2025, we found that organic CTR plummeted from 1.41% to 0.64% for queries with AI Overviews ... That’s 3,119 search terms across 42 client organizations and 25.1M organic impressions",
  "method": "Search Console data for 3,119 informational queries across 42 Seer clients, June 2024–September 2025.",
  "drift": [
    "Informational queries only, which are most exposed to AIOs",
    "Agency clients, not a random sample",
    "CTR also fell on queries without AIOs"
  ],
  "interest": "Seer Interactive is a search and AI marketing agency.",
  "safe_rephrasing": "Seer Interactive's data for 3,119 informational queries across 42 clients showed organic CTR on AI Overview queries falling from 1.41% to 0.64%; CTR fell on non-AIO queries too.",
  "sources": [
    {
      "title": "Seer Interactive — AIO impact on CTR (Sept. 2025)",
      "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-september-2025-update",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "June 2024 – September 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}