Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Amazon said in May 2026 that Prime Video's ad-supported customers watch 17% more hours a month than a year earlier; it did not update its 130 million US audience figure.
What the source says
Prime Video ad-supported customers now watch 17% more hours every month than a year ago.
Amazon Ads — Amazon Upfront 2026 recap (May 2026)
- Commonly cited as
- "Prime Video ad viewing is growing"
- True origin
- Amazon Ads — Amazon Upfront 2026 recap (May 2026)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- May 2026
- Last checked
- Method & sample
- Company statement at its upfront; no audience size or method given.
- Drift between quote and source
- Self-reported growth rate without a base
- Interest
- Amazon selling ad inventory.
Sources we opened
- Amazon Ads — Upfront 2026 recap primary