{
  "schema_version": "1.1",
  "id": "prime-video-ad-supported-viewing-hours-up-17-percent-2026",
  "slug": "prime-video-ad-supported-viewing-hours-up-17-percent-2026",
  "url": "https://groundedkit.com/claims/prime-video-ad-supported-viewing-hours-up-17-percent-2026/",
  "api_url": "https://groundedkit.com/api/claims/prime-video-ad-supported-viewing-hours-up-17-percent-2026.json",
  "claim": "Prime Video's ad-supported customers watch 17% more hours per month than a year earlier (Amazon, 2026)",
  "commonly_cited_as": "\"Prime Video ad viewing is growing\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Amazon Ads",
    "title": "Amazon Upfront 2026 recap (May 2026)",
    "year": "2026"
  },
  "quote": "Prime Video ad-supported customers now watch 17% more hours every month than a year ago.",
  "method": "Company statement at its upfront; no audience size or method given.",
  "drift": [
    "Self-reported growth rate without a base"
  ],
  "interest": "Amazon selling ad inventory.",
  "safe_rephrasing": "Amazon said in May 2026 that Prime Video's ad-supported customers watch 17% more hours a month than a year earlier; it did not update its 130 million US audience figure.",
  "sources": [
    {
      "title": "Amazon Ads — Upfront 2026 recap",
      "url": "https://advertising.amazon.com/library/news/amazon-upfront-2026-recap-announcements",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "May 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}