Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Pinterest says Gen Z is its largest and fastest-growing cohort, at over half of its global users (Q2 2026 investor presentation; method not published).
What the source says
Winning the next generation of users in particular, with Gen Z, our largest and fastest growing cohort, representing over half of our user base
Pinterest — Q2 2026 Earnings Presentation (Aug. 4, 2026)
- Commonly cited as
- "Pinterest is for moms" / "Gen Z is Pinterest's biggest audience"
- True origin
- Pinterest — Q2 2026 Earnings Presentation (Aug. 4, 2026)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Q2 2026
- Last checked
- Method & sample
- Company statement in its investor presentation; Pinterest does not publish the age breakdown or how age is inferred.
- Drift between quote and source
- Self-reported by Pinterest without a published method
- Global user base; the US mix may differ
- Interest
- Pinterest selling its audience to investors and advertisers.