{
  "schema_version": "1.1",
  "id": "pinterest-gen-z-over-half-of-users-2026",
  "slug": "pinterest-gen-z-over-half-of-users-2026",
  "url": "https://groundedkit.com/claims/pinterest-gen-z-over-half-of-users-2026/",
  "api_url": "https://groundedkit.com/api/claims/pinterest-gen-z-over-half-of-users-2026.json",
  "claim": "Gen Z makes up more than half of Pinterest's user base",
  "commonly_cited_as": "\"Pinterest is for moms\" / \"Gen Z is Pinterest's biggest audience\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Pinterest",
    "title": "Q2 2026 Earnings Presentation (Aug. 4, 2026)",
    "year": "2026"
  },
  "quote": "Winning the next generation of users in particular, with Gen Z, our largest and fastest growing cohort, representing over half of our user base",
  "method": "Company statement in its investor presentation; Pinterest does not publish the age breakdown or how age is inferred.",
  "drift": [
    "Self-reported by Pinterest without a published method",
    "Global user base; the US mix may differ"
  ],
  "interest": "Pinterest selling its audience to investors and advertisers.",
  "safe_rephrasing": "Pinterest says Gen Z is its largest and fastest-growing cohort, at over half of its global users (Q2 2026 investor presentation; method not published).",
  "sources": [
    {
      "title": "Pinterest Q2 2026 earnings presentation (PDF)",
      "url": "https://s204.q4cdn.com/369458543/files/doc_earnings/2026/q2/presentation/Q2-2026-Pinterest-Earnings-Presentation.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Q2 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}