Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In Q2 2026 Pinterest's average revenue per user was $8.30 in the US and Canada versus $1.86 globally; the region had 106 million of 640 million monthly users.
What the source says
MAUs - Global 640 578 11 % MAUs - U.S. and Canada 106 102 4% ... ARPU - Global $ 1.86 $ 1.74 7% ARPU - U.S. and Canada $ 8.30 $ 7.29 14 %
Pinterest — Pinterest Announces Second Quarter 2026 Results (Aug. 4, 2026)
- Commonly cited as
- "Pinterest users are worth far more in North America"
- True origin
- Pinterest — Pinterest Announces Second Quarter 2026 Results (Aug. 4, 2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Quarter ended June 30, 2026
- Last checked
- Method & sample
- Pinterest quarterly earnings release; average revenue per monthly active user by region.
- Drift between quote and source
- Only 106 million of Pinterest's 640 million MAUs are in the US and Canada, but that region produced $880M of $1,180M revenue
- Interest
- The company reporting its own results; figures are from its earnings release.