{
  "schema_version": "1.1",
  "id": "pinterest-arpu-us-canada-8-30-vs-global-1-86-q2-2026",
  "slug": "pinterest-arpu-us-canada-8-30-vs-global-1-86-q2-2026",
  "url": "https://groundedkit.com/claims/pinterest-arpu-us-canada-8-30-vs-global-1-86-q2-2026/",
  "api_url": "https://groundedkit.com/api/claims/pinterest-arpu-us-canada-8-30-vs-global-1-86-q2-2026.json",
  "claim": "Pinterest earned $8.30 per US and Canada user in Q2 2026, versus $1.86 per user globally",
  "commonly_cited_as": "\"Pinterest users are worth far more in North America\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Pinterest",
    "title": "Pinterest Announces Second Quarter 2026 Results (Aug. 4, 2026)",
    "year": "2026"
  },
  "quote": "MAUs - Global 640 578 11 % MAUs - U.S. and Canada 106 102 4% ... ARPU - Global $ 1.86 $ 1.74 7% ARPU - U.S. and Canada $ 8.30 $ 7.29 14 %",
  "method": "Pinterest quarterly earnings release; average revenue per monthly active user by region.",
  "drift": [
    "Only 106 million of Pinterest's 640 million MAUs are in the US and Canada, but that region produced $880M of $1,180M revenue"
  ],
  "interest": "The company reporting its own results; figures are from its earnings release.",
  "safe_rephrasing": "In Q2 2026 Pinterest's average revenue per user was $8.30 in the US and Canada versus $1.86 globally; the region had 106 million of 640 million monthly users.",
  "sources": [
    {
      "title": "Pinterest Q2 2026 press release (PDF)",
      "url": "https://s204.q4cdn.com/369458543/files/doc_earnings/2026/q2/earnings-result/Q2-2026-Press-Release.pdf",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Quarter ended June 30, 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}