Outdated Confidence: medium
Source found and quoted correctly, but old enough that the market has changed.
Safe rephrasing
A 2019 Neustar study of five US retail brands, cited by Pinterest, found 2.3x lower cost per conversion on Pinterest than on other social ads; it is small, dated and vendor-commissioned.
What the source says
Ads on Pinterest deliver 2.3x lower cost per conversion vs. ads on social media ... Neustar Retail Meta Study, US, Meta-Analysis Among Five US Retail Brands (Pureplay + Omnichannel), June 2019
Pinterest, citing Neustar — Pinterest Media Agency Advertising Guide 2021 (US/CA)
- Commonly cited as
- "Pinterest ads are 2.3x more efficient than social ads"
- True origin
- Pinterest, citing Neustar — Pinterest Media Agency Advertising Guide 2021 (US/CA)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2019 study, cited 2021
- Data as of
- Neustar Retail Meta Study, June 2019
- Last checked
- Method & sample
- Neustar meta-analysis of five US retail brands, June 2019, commissioned for Pinterest.
- Drift between quote and source
- Age: 2019 data
- Only five retail advertisers
- Commissioned by Pinterest; 'social media' comparison set not named
- Interest
- Pinterest selling its ads; Neustar was paid for the analysis.