{
  "schema_version": "1.1",
  "id": "pinterest-ads-2-3x-lower-cost-per-conversion",
  "slug": "pinterest-ads-2-3x-lower-cost-per-conversion",
  "url": "https://groundedkit.com/claims/pinterest-ads-2-3x-lower-cost-per-conversion/",
  "api_url": "https://groundedkit.com/api/claims/pinterest-ads-2-3x-lower-cost-per-conversion.json",
  "claim": "Pinterest ads deliver 2.3x lower cost per conversion than ads on social media",
  "commonly_cited_as": "\"Pinterest ads are 2.3x more efficient than social ads\"",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "medium",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Pinterest, citing Neustar",
    "title": "Pinterest Media Agency Advertising Guide 2021 (US/CA)",
    "year": "2019 study, cited 2021"
  },
  "quote": "Ads on Pinterest deliver 2.3x lower cost per conversion vs. ads on social media ... Neustar Retail Meta Study, US, Meta-Analysis Among Five US Retail Brands (Pureplay + Omnichannel), June 2019",
  "method": "Neustar meta-analysis of five US retail brands, June 2019, commissioned for Pinterest.",
  "drift": [
    "Age: 2019 data",
    "Only five retail advertisers",
    "Commissioned by Pinterest; 'social media' comparison set not named"
  ],
  "interest": "Pinterest selling its ads; Neustar was paid for the analysis.",
  "safe_rephrasing": "A 2019 Neustar study of five US retail brands, cited by Pinterest, found 2.3x lower cost per conversion on Pinterest than on other social ads; it is small, dated and vendor-commissioned.",
  "sources": [
    {
      "title": "Pinterest Media Agency Advertising Guide 2021 (PDF)",
      "url": "https://downloads.ctfassets.net/h67z7i6sbjau/KyvjRtF33NIRhLeEvuSsV/da57a2e04e7c01fcbf16023b315aa89e/Pinterest_media_agency_advertising_guide_2021_US_CA.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Neustar Retail Meta Study, June 2019",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}