Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In Pew's March 2025 browsing data from 900 US adults, sessions ended after 26% of Google searches showing an AI summary, versus 16% of searches without one.
What the source says
Google users are more likely to end their browsing session entirely after visiting a search page with an AI summary than on pages without a summary. This happened on 26% of pages with an AI summary, compared with 16% of pages with only traditional search results.
Pew Research Center — Google users are less likely to click on links when an AI summary appears (July 22, 2025)
- Commonly cited as
- "AI Overviews make people stop browsing"
- True origin
- Pew Research Center — Google users are less likely to click on links when an AI summary appears (July 22, 2025)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- Browsing data, March 2025
- Last checked
- Method & sample
- Tracked browsing of 900 US adults (Ipsos KnowledgePanel Digital) during March 2025.
- Drift between quote and source
- Correlation: queries that trigger AI summaries may differ from those that don't
- Interest
- n/a (nonpartisan research center funded mainly by The Pew Charitable Trusts).