{
  "schema_version": "1.1",
  "id": "pew-ai-summary-searches-end-session-26-vs-16-percent",
  "slug": "pew-ai-summary-searches-end-session-26-vs-16-percent",
  "url": "https://groundedkit.com/claims/pew-ai-summary-searches-end-session-26-vs-16-percent/",
  "api_url": "https://groundedkit.com/api/claims/pew-ai-summary-searches-end-session-26-vs-16-percent.json",
  "claim": "Google users end their browsing session after 26% of searches with an AI summary, versus 16% without one",
  "commonly_cited_as": "\"AI Overviews make people stop browsing\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Pew Research Center",
    "title": "Google users are less likely to click on links when an AI summary appears (July 22, 2025)",
    "year": "2025"
  },
  "quote": "Google users are more likely to end their browsing session entirely after visiting a search page with an AI summary than on pages without a summary. This happened on 26% of pages with an AI summary, compared with 16% of pages with only traditional search results.",
  "method": "Tracked browsing of 900 US adults (Ipsos KnowledgePanel Digital) during March 2025.",
  "drift": [
    "Correlation: queries that trigger AI summaries may differ from those that don't"
  ],
  "interest": "n/a (nonpartisan research center funded mainly by The Pew Charitable Trusts).",
  "safe_rephrasing": "In Pew's March 2025 browsing data from 900 US adults, sessions ended after 26% of Google searches showing an AI summary, versus 16% of searches without one.",
  "sources": [
    {
      "title": "Pew — Google users less likely to click with AI summaries",
      "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Browsing data, March 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}