Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
HubSpot reported that personalized CTAs across 330,000+ CTAs on its customers' sites converted 202% better than basic ones; it is an observational comparison by the vendor of the feature.
What the source says
After analyzing and comparing more than 330,000 CTAs over a six-month timeframe, we discovered that personalized CTAs convert 202% better than basic CTAs.
HubSpot — Personalized Calls-to-Action Convert Better (HubSpot blog, updated Sept. 26, 2025)
- Commonly cited as
- "Personalized CTAs perform 202% better"
- True origin
- HubSpot — Personalized Calls-to-Action Convert Better (HubSpot blog, updated Sept. 26, 2025)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- HubSpot analysis of 330,000 CTAs; the analysis date is not stated
- Last checked
- Method & sample
- HubSpot comparison of 'smart' (personalized) vs basic CTAs across its customers' sites over six months; not a controlled experiment.
- Drift between quote and source
- Observational comparison across different sites and offers, not an A/B test
- The page does not say when the 330,000 CTAs were analyzed
- Interest
- HubSpot sells the personalized-CTA feature being measured.