{
  "schema_version": "1.1",
  "id": "personalized-ctas-convert-202-percent-better",
  "slug": "personalized-ctas-convert-202-percent-better",
  "url": "https://groundedkit.com/claims/personalized-ctas-convert-202-percent-better/",
  "api_url": "https://groundedkit.com/api/claims/personalized-ctas-convert-202-percent-better.json",
  "claim": "Personalized calls to action convert 202% better than basic CTAs",
  "commonly_cited_as": "\"Personalized CTAs perform 202% better\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HubSpot",
    "title": "Personalized Calls-to-Action Convert Better (HubSpot blog, updated Sept. 26, 2025)",
    "year": "2025"
  },
  "quote": "After analyzing and comparing more than 330,000 CTAs over a six-month timeframe, we discovered that personalized CTAs convert 202% better than basic CTAs.",
  "method": "HubSpot comparison of 'smart' (personalized) vs basic CTAs across its customers' sites over six months; not a controlled experiment.",
  "drift": [
    "Observational comparison across different sites and offers, not an A/B test",
    "The page does not say when the 330,000 CTAs were analyzed"
  ],
  "interest": "HubSpot sells the personalized-CTA feature being measured.",
  "safe_rephrasing": "HubSpot reported that personalized CTAs across 330,000+ CTAs on its customers' sites converted 202% better than basic ones; it is an observational comparison by the vendor of the feature.",
  "sources": [
    {
      "title": "HubSpot — Personalized CTAs convert better",
      "url": "https://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "HubSpot analysis of 330,000 CTAs; the analysis date is not stated",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}