Outdated Confidence: high
Source found and quoted correctly, but old enough that the market has changed.
Safe rephrasing
Ahrefs found that only 1.74% of newly published pages reached Google's top 10 within a year (URLs sampled in 2023), down from 5.7% in its 2017 study.
What the source says
Only 1.74% of newly published pages rank in the top 10 within a year (down from 5.7% in 2017 ). ... We took 1M random URLs seen by our crawler in September 2023
Ahrefs — How Long Does It Take to Rank in Google? (updated study)
- Commonly cited as
- "Only 5.7% of pages reach the top 10 within a year"
- True origin
- Ahrefs — How Long Does It Take to Rank in Google? (updated study)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2024
- Data as of
- URLs sampled September 2023
- Last checked
- Method & sample
- Ahrefs tracked 1M random URLs from its crawler for a year to see which reached Google's top 10 for any keyword.
- Drift between quote and source
- Age: 5.7% is the 2017 figure; the update found 1.74%
- Interest
- Ahrefs sells SEO software.