{
  "schema_version": "1.1",
  "id": "only-5-7-percent-of-pages-rank-top-10-within-a-year",
  "slug": "only-5-7-percent-of-pages-rank-top-10-within-a-year",
  "url": "https://groundedkit.com/claims/only-5-7-percent-of-pages-rank-top-10-within-a-year/",
  "api_url": "https://groundedkit.com/api/claims/only-5-7-percent-of-pages-rank-top-10-within-a-year.json",
  "claim": "Only 5.7% of newly published pages rank in Google's top 10 within a year",
  "commonly_cited_as": "\"Only 5.7% of pages reach the top 10 within a year\"",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Ahrefs",
    "title": "How Long Does It Take to Rank in Google? (updated study)",
    "year": "2024"
  },
  "quote": "Only 1.74% of newly published pages rank in the top 10 within a year (down from 5.7% in 2017 ). ... We took 1M random URLs seen by our crawler in September 2023",
  "method": "Ahrefs tracked 1M random URLs from its crawler for a year to see which reached Google's top 10 for any keyword.",
  "drift": [
    "Age: 5.7% is the 2017 figure; the update found 1.74%"
  ],
  "interest": "Ahrefs sells SEO software.",
  "safe_rephrasing": "Ahrefs found that only 1.74% of newly published pages reached Google's top 10 within a year (URLs sampled in 2023), down from 5.7% in its 2017 study.",
  "sources": [
    {
      "title": "Ahrefs — How long does it take to rank",
      "url": "https://ahrefs.com/blog/how-long-does-it-take-to-rank/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "URLs sampled September 2023",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}