Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Nielsen's Gauge showed streaming at 44.8% of US TV viewing in May 2025, passing broadcast (20.1%) and cable (24.1%) combined for the first time.
What the source says
Streaming represented 44.8% of TV viewership in May 2025, its largest share of viewing to date, while broadcast (20.1%) and cable (24.1%) combined to represent 44.2% of TV.
Nielsen — Streaming Reaches Historic TV Milestone (June 2025)
- Commonly cited as
- "Streaming is now bigger than broadcast and cable"
- True origin
- Nielsen — Streaming Reaches Historic TV Milestone (June 2025)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- May 2025
- Last checked
- Method & sample
- Nielsen's The Gauge, panel measurement of US TV-set usage by platform.
- Drift between quote and source
- TV-set viewing only
- By July 2026 streaming had reached 49.0%
- Interest
- n/a (Nielsen sells audience measurement).