{
  "schema_version": "1.1",
  "id": "nielsen-streaming-tops-broadcast-plus-cable-may-2025",
  "slug": "nielsen-streaming-tops-broadcast-plus-cable-may-2025",
  "url": "https://groundedkit.com/claims/nielsen-streaming-tops-broadcast-plus-cable-may-2025/",
  "api_url": "https://groundedkit.com/api/claims/nielsen-streaming-tops-broadcast-plus-cable-may-2025.json",
  "claim": "Streaming passed broadcast and cable combined in US TV viewing for the first time in May 2025",
  "commonly_cited_as": "\"Streaming is now bigger than broadcast and cable\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Nielsen",
    "title": "Streaming Reaches Historic TV Milestone (June 2025)",
    "year": "2025"
  },
  "quote": "Streaming represented 44.8% of TV viewership in May 2025, its largest share of viewing to date, while broadcast (20.1%) and cable (24.1%) combined to represent 44.2% of TV.",
  "method": "Nielsen's The Gauge, panel measurement of US TV-set usage by platform.",
  "drift": [
    "TV-set viewing only",
    "By July 2026 streaming had reached 49.0%"
  ],
  "interest": "n/a (Nielsen sells audience measurement).",
  "safe_rephrasing": "Nielsen's Gauge showed streaming at 44.8% of US TV viewing in May 2025, passing broadcast (20.1%) and cable (24.1%) combined for the first time.",
  "sources": [
    {
      "title": "Nielsen — Streaming reaches historic TV milestone (2025)",
      "url": "https://www.nielsen.com/news-center/2025/streaming-reaches-historic-tv-milestone-eclipses-combined-broadcast-and-cable-viewing-for-first-time/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "May 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}