Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Nielsen's 2022 podcast ad-effectiveness norms show a 71% aided brand recall rate for podcast ads; 56% of listeners say they pay more attention to host-read ads.
What the source says
Nielsen Podcast Ad Effectiveness insights found that podcast ads drive an aided brand recall rate of 71%, while 56% of podcast listeners say they pay more attention to ads read by the host(s).
Nielsen — Podcasting Today report press release (May 11, 2022)
- Commonly cited as
- "71% of podcast listeners remember the brands advertised"
- True origin
- Nielsen — Podcasting Today report press release (May 11, 2022)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2022
- Data as of
- Nielsen Podcast Ad Effectiveness norms, 2022
- Last checked
- Method & sample
- Nielsen brand-effect surveys of listeners exposed to podcast ads (aided recall: brand shown in a list).
- Drift between quote and source
- Aided recall, not unprompted memory
- Age: 2022 norms
- Interest
- Nielsen sells podcast measurement.