{
  "schema_version": "1.1",
  "id": "nielsen-podcast-ads-71-percent-aided-brand-recall",
  "slug": "nielsen-podcast-ads-71-percent-aided-brand-recall",
  "url": "https://groundedkit.com/claims/nielsen-podcast-ads-71-percent-aided-brand-recall/",
  "api_url": "https://groundedkit.com/api/claims/nielsen-podcast-ads-71-percent-aided-brand-recall.json",
  "claim": "Podcast ads drive a 71% aided brand recall rate (Nielsen)",
  "commonly_cited_as": "\"71% of podcast listeners remember the brands advertised\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Nielsen",
    "title": "Podcasting Today report press release (May 11, 2022)",
    "year": "2022"
  },
  "quote": "Nielsen Podcast Ad Effectiveness insights found that podcast ads drive an aided brand recall rate of 71%, while 56% of podcast listeners say they pay more attention to ads read by the host(s).",
  "method": "Nielsen brand-effect surveys of listeners exposed to podcast ads (aided recall: brand shown in a list).",
  "drift": [
    "Aided recall, not unprompted memory",
    "Age: 2022 norms"
  ],
  "interest": "Nielsen sells podcast measurement.",
  "safe_rephrasing": "Nielsen's 2022 podcast ad-effectiveness norms show a 71% aided brand recall rate for podcast ads; 56% of listeners say they pay more attention to host-read ads.",
  "sources": [
    {
      "title": "Nielsen — Podcasting Today press release (2022)",
      "url": "https://www.nielsen.com/news-center/2022/nielsen-releases-third-podcasting-today-report/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Nielsen Podcast Ad Effectiveness norms, 2022",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}