Misquoted Confidence: medium
Primary source found, but the way it is quoted changes the subject, metric, population or precision.
Safe rephrasing
HypeAuditor's State of Influencer Marketing 2025 report puts Instagram nano-influencers (1K–10K followers) at a 1.73% average engagement rate in 2024, the highest of any tier.
What the source says
Nano-influencers tend to have stronger connections with their audience, and as such their ER is higher than the ER of other influencer groups: 1.73%
HypeAuditor — State of Influencer Marketing 2025 (report PDF)
- Commonly cited as
- "Nano-influencers get 2.19% engagement"
- True origin
- HypeAuditor — State of Influencer Marketing 2025 (report PDF)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- 2024 data
- Last checked
- Method & sample
- HypeAuditor analysis of Instagram creator accounts in its database. ER = (likes + comments) / followers x 100. Tiers: nano 1K–10K, micro 10K–50K, mid-tier 50K–500K, macro 500K–1M, mega 1M+. The landing page headline says 2.19%, but the report's own text gives 1.73% for nano-influencers in 2024; 2.19% appears as an earlier-year value in the tier chart.
- Drift between quote and source
- The landing-page figure (2.19%) does not match the report body (1.73% for 2024)
- Instagram engagement has fallen every year since 2022
- Interest
- HypeAuditor sells influencer analytics and discovery software.