{
  "schema_version": "1.1",
  "id": "nano-influencer-engagement-rate-2-19-percent",
  "slug": "nano-influencer-engagement-rate-2-19-percent",
  "url": "https://groundedkit.com/claims/nano-influencer-engagement-rate-2-19-percent/",
  "api_url": "https://groundedkit.com/api/claims/nano-influencer-engagement-rate-2-19-percent.json",
  "claim": "Nano-influencers on Instagram have an average engagement rate of 2.19%",
  "commonly_cited_as": "\"Nano-influencers get 2.19% engagement\"",
  "verdict": "misquoted",
  "verdict_definition": "Primary source found, but the way it is quoted changes the subject, metric, population or precision.",
  "confidence": "medium",
  "rating": {
    "value": 2,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HypeAuditor",
    "title": "State of Influencer Marketing 2025 (report PDF)",
    "year": "2025"
  },
  "quote": "Nano-influencers tend to have stronger connections with their audience, and as such their ER is higher than the ER of other influencer groups: 1.73%",
  "method": "HypeAuditor analysis of Instagram creator accounts in its database. ER = (likes + comments) / followers x 100. Tiers: nano 1K–10K, micro 10K–50K, mid-tier 50K–500K, macro 500K–1M, mega 1M+. The landing page headline says 2.19%, but the report's own text gives 1.73% for nano-influencers in 2024; 2.19% appears as an earlier-year value in the tier chart.",
  "drift": [
    "The landing-page figure (2.19%) does not match the report body (1.73% for 2024)",
    "Instagram engagement has fallen every year since 2022"
  ],
  "interest": "HypeAuditor sells influencer analytics and discovery software.",
  "safe_rephrasing": "HypeAuditor's State of Influencer Marketing 2025 report puts Instagram nano-influencers (1K–10K followers) at a 1.73% average engagement rate in 2024, the highest of any tier.",
  "sources": [
    {
      "title": "HypeAuditor — State of Influencer Marketing 2025 (PDF)",
      "url": "https://hypeauditor.com/uploaded-files/state2025-web.pdf",
      "primary": true
    },
    {
      "title": "HypeAuditor — State of Influencer Marketing 2025 (landing page)",
      "url": "https://hypeauditor.com/state-of-influencer-marketing-2025/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2024 data",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}