Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In Morning Consult's 2023 survey of 1,000 US Gen Z social media users (ages 13–26), 57% said they would become an influencer if given the opportunity.
What the source says
Roughly 3 in 5 Gen Zers ages 13 to 26 (57%) said they would become an influencer if given the opportunity, which is largely unchanged from the 59% of 13- to 22-year-olds who said the same in 2019 ... Survey conducted June 21-July 6, 2023, among 1,000 U.S. Gen Zers between the ages of 13 and 26 who use social media
Morning Consult — Gen Zers Still Really Want to Be Influencers (Oct. 4, 2023)
- Commonly cited as
- "57% of Gen Z want to be influencers"
- True origin
- Morning Consult — Gen Zers Still Really Want to Be Influencers (Oct. 4, 2023)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2023
- Data as of
- Survey June 21 – July 6, 2023
- Last checked
- Method & sample
- Online survey of 1,000 US Gen Zers aged 13–26 who use social media, June 21 – July 6, 2023; ±3 points.
- Drift between quote and source
- 'Would if given the opportunity' is softer than 'want to be'
- Sample is social media users only
- Interest
- n/a (Morning Consult sells survey research).