{
  "schema_version": "1.1",
  "id": "morning-consult-57-percent-gen-z-would-become-influencers",
  "slug": "morning-consult-57-percent-gen-z-would-become-influencers",
  "url": "https://groundedkit.com/claims/morning-consult-57-percent-gen-z-would-become-influencers/",
  "api_url": "https://groundedkit.com/api/claims/morning-consult-57-percent-gen-z-would-become-influencers.json",
  "claim": "57% of Gen Z would become an influencer if given the opportunity (Morning Consult, 2023)",
  "commonly_cited_as": "\"57% of Gen Z want to be influencers\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Morning Consult",
    "title": "Gen Zers Still Really Want to Be Influencers (Oct. 4, 2023)",
    "year": "2023"
  },
  "quote": "Roughly 3 in 5 Gen Zers ages 13 to 26 (57%) said they would become an influencer if given the opportunity, which is largely unchanged from the 59% of 13- to 22-year-olds who said the same in 2019 ... Survey conducted June 21-July 6, 2023, among 1,000 U.S. Gen Zers between the ages of 13 and 26 who use social media",
  "method": "Online survey of 1,000 US Gen Zers aged 13–26 who use social media, June 21 – July 6, 2023; ±3 points.",
  "drift": [
    "'Would if given the opportunity' is softer than 'want to be'",
    "Sample is social media users only"
  ],
  "interest": "n/a (Morning Consult sells survey research).",
  "safe_rephrasing": "In Morning Consult's 2023 survey of 1,000 US Gen Z social media users (ages 13–26), 57% said they would become an influencer if given the opportunity.",
  "sources": [
    {
      "title": "Morning Consult — Gen Zers still really want to be influencers",
      "url": "https://intel.morningconsult.com/mc-content/analysis/gen-z-interest-influencer-marketing.",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Survey June 21 – July 6, 2023",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}