Unsourced Confidence: medium
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
Safe rephrasing
Smaller creators often show higher engagement rates; for a sourced figure, use a current benchmark such as HypeAuditor's tier data rather than the unsupported '60% higher' line.
What the source says
Last year, influencer marketing firm HelloSociety said it saw a 60% higher engagement rate with its micro-influencer campaigns. They were also seven times more cost-efficient than campaigns that used influencers with larger followings.
None found — a 2017 self-report by agency HelloSociety, repeated in trade press — Bigger isn't always better (Strategy, Feb. 2018)
- Commonly cited as
- "Micro-influencers drive 60% more engagement"
- True origin
- None found — a 2017 self-report by agency HelloSociety, repeated in trade press — Bigger isn't always better (Strategy, Feb. 2018)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2017 (repeated figure)
- Data as of
- HelloSociety statement, 2017
- Last checked
- Method & sample
- None published; an agency describing its own campaigns, with no sample, definition of tiers or method.
- Drift between quote and source
- Attribution: an agency's own claim, not a study
- Tier thresholds undefined
- Age: 2017
- Interest
- HelloSociety sold micro-influencer campaigns.