{
  "schema_version": "1.1",
  "id": "micro-influencers-60-percent-higher-engagement",
  "slug": "micro-influencers-60-percent-higher-engagement",
  "url": "https://groundedkit.com/claims/micro-influencers-60-percent-higher-engagement/",
  "api_url": "https://groundedkit.com/api/claims/micro-influencers-60-percent-higher-engagement.json",
  "claim": "Micro-influencer campaigns get 60% higher engagement than campaigns with bigger influencers",
  "commonly_cited_as": "\"Micro-influencers drive 60% more engagement\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "medium",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "None found — a 2017 self-report by agency HelloSociety, repeated in trade press",
    "title": "Bigger isn't always better (Strategy, Feb. 2018)",
    "year": "2017 (repeated figure)"
  },
  "quote": "Last year, influencer marketing firm HelloSociety said it saw a 60% higher engagement rate with its micro-influencer campaigns. They were also seven times more cost-efficient than campaigns that used influencers with larger followings.",
  "method": "None published; an agency describing its own campaigns, with no sample, definition of tiers or method.",
  "drift": [
    "Attribution: an agency's own claim, not a study",
    "Tier thresholds undefined",
    "Age: 2017"
  ],
  "interest": "HelloSociety sold micro-influencer campaigns.",
  "safe_rephrasing": "Smaller creators often show higher engagement rates; for a sourced figure, use a current benchmark such as HypeAuditor's tier data rather than the unsupported '60% higher' line.",
  "sources": [
    {
      "title": "Strategy — Bigger isn't always better (2018)",
      "url": "https://strategyonline.ca/2018/02/21/bigger-isnt-always-better/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "HelloSociety statement, 2017",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}