Connect MCPStat Check
VerifiedStat checkConfidence: medium

Long-form content gets 77.2% more backlinks than short articles

Commonly cited as: "Long-form content gets 77% more links"

Verified Confidence: medium

Primary source found; it says the same thing, the scope matches, and it is reasonably current.

Safe rephrasing

A 2019 Backlinko/BuzzSumo analysis of 912 million posts found long-form articles (3,000+ words) earned 77.2% more links on average than short ones; it is correlational.

What the source says

We analyzed 912 million blog posts to better understand the world of content marketing right now. ... L ong -form content gets an average of 77.2% more links than short articles.

Backlinko (with BuzzSumo) — We Analyzed 912 Million Blog Posts (Feb. 2019)

Commonly cited as
"Long-form content gets 77% more links"
True origin
Backlinko (with BuzzSumo) — We Analyzed 912 Million Blog Posts (Feb. 2019)
Type
Stat check: A widely repeated statistic traced back to its origin.
Year
2019
Data as of
BuzzSumo data analyzed in 2019
Last checked
Method & sample
Correlation study of 912 million posts in BuzzSumo's index; 'long-form' meant 3,000+ words versus under 1,000.
Drift between quote and source
  • Correlation, not causation
  • Age: 2019 data
Interest
Backlinko (owned by Semrush) sells SEO software; data partners were BuzzSumo/Ahrefs/Clearscope.

Sources we opened

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