{
  "schema_version": "1.1",
  "id": "long-form-content-77-percent-more-links",
  "slug": "long-form-content-77-percent-more-links",
  "url": "https://groundedkit.com/claims/long-form-content-77-percent-more-links/",
  "api_url": "https://groundedkit.com/api/claims/long-form-content-77-percent-more-links.json",
  "claim": "Long-form content gets 77.2% more backlinks than short articles",
  "commonly_cited_as": "\"Long-form content gets 77% more links\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Backlinko (with BuzzSumo)",
    "title": "We Analyzed 912 Million Blog Posts (Feb. 2019)",
    "year": "2019"
  },
  "quote": "We analyzed 912 million blog posts to better understand the world of content marketing right now. ... L ong -form content gets an average of 77.2% more links than short articles.",
  "method": "Correlation study of 912 million posts in BuzzSumo's index; 'long-form' meant 3,000+ words versus under 1,000.",
  "drift": [
    "Correlation, not causation",
    "Age: 2019 data"
  ],
  "interest": "Backlinko (owned by Semrush) sells SEO software; data partners were BuzzSumo/Ahrefs/Clearscope.",
  "safe_rephrasing": "A 2019 Backlinko/BuzzSumo analysis of 912 million posts found long-form articles (3,000+ words) earned 77.2% more links on average than short ones; it is correlational.",
  "sources": [
    {
      "title": "Backlinko — Content study (2019)",
      "url": "https://backlinko.com/content-study",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "BuzzSumo data analyzed in 2019",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}