Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
On LinkedIn, the default 'clicks' metric includes social actions (about 4.56% on thought leader ads in Kiin's 2026 panel), while landing-page CTR runs at a median of 0.46%.
What the source says
the total click field — which counts likes, comments, shares and profile views, and reads around 4.56% on a thought leader ad — and the landing page click rate, which counts only clicks to your site and runs at a median of 0.46% across the panel.
Kiin Labs — LinkedIn Ads Benchmarks 2026
- Commonly cited as
- "LinkedIn ads get 4%+ CTR"
- True origin
- Kiin Labs — LinkedIn Ads Benchmarks 2026
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Sept. 2025 – Sept. 2026
- Last checked
- Method & sample
- Median across 1,000+ LinkedIn ad accounts, Sept. 2025 – Sept. 2026.
- Drift between quote and source
- Thought leader ads specifically for the 4.56% figure
- Source inconsistency: the same page's whole-panel table (899 accounts) gives a 0.23% median landing-page CTR; 0.46% comes from its summary text
- Interest
- Kiin is a LinkedIn ads agency.