{
  "schema_version": "1.1",
  "id": "linkedin-total-ctr-4-56-vs-landing-page-ctr-0-46",
  "slug": "linkedin-total-ctr-4-56-vs-landing-page-ctr-0-46",
  "url": "https://groundedkit.com/claims/linkedin-total-ctr-4-56-vs-landing-page-ctr-0-46/",
  "api_url": "https://groundedkit.com/api/claims/linkedin-total-ctr-4-56-vs-landing-page-ctr-0-46.json",
  "claim": "LinkedIn's default CTR counts likes, comments and profile clicks; landing-page CTR is about a tenth of it (4.56% vs 0.46%)",
  "commonly_cited_as": "\"LinkedIn ads get 4%+ CTR\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Kiin Labs",
    "title": "LinkedIn Ads Benchmarks 2026",
    "year": "2026"
  },
  "quote": "the total click field — which counts likes, comments, shares and profile views, and reads around 4.56% on a thought leader ad — and the landing page click rate, which counts only clicks to your site and runs at a median of 0.46% across the panel.",
  "method": "Median across 1,000+ LinkedIn ad accounts, Sept. 2025 – Sept. 2026.",
  "drift": [
    "Thought leader ads specifically for the 4.56% figure",
    "Source inconsistency: the same page's whole-panel table (899 accounts) gives a 0.23% median landing-page CTR; 0.46% comes from its summary text"
  ],
  "interest": "Kiin is a LinkedIn ads agency.",
  "safe_rephrasing": "On LinkedIn, the default 'clicks' metric includes social actions (about 4.56% on thought leader ads in Kiin's 2026 panel), while landing-page CTR runs at a median of 0.46%.",
  "sources": [
    {
      "title": "Kiin Labs — LinkedIn Ads Benchmarks 2026",
      "url": "https://kiin.co/linkedin-ads-benchmarks",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Sept. 2025 – Sept. 2026",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}