Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Fibbler's 2026 data show LinkedIn Thought Leader Ads at a median 1.35% CTR and $6.95 CPC, versus 0.38% and $16.03 for single-image ads, though with a higher CPM.
What the source says
Thought Leader Ads (approx.) 0.70% 1.35% 2.35% $6.95 $88.17 1.84% Single Image 0.16% 0.38% 0.92% $16.03 $64.55 0.59%
Fibbler — LinkedIn Ads Benchmarks: CTR, CPC, CPM, CPL & ROAS (2026)
- Commonly cited as
- "Thought leader ads beat company page ads"
- True origin
- Fibbler — LinkedIn Ads Benchmarks: CTR, CPC, CPM, CPL & ROAS (2026)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Aug. 2025 – July 2026
- Last checked
- Method & sample
- Fibbler customer pool of 1,000+ B2B LinkedIn advertisers, Aug. 2025 – July 2026; Thought Leader Ads figures marked approximate.
- Drift between quote and source
- Thought Leader Ads values are approximate
- Higher CPM ($88 vs $65) offsets part of the CTR gain
- Interest
- Fibbler sells LinkedIn ad attribution software.