{
  "schema_version": "1.1",
  "id": "linkedin-thought-leader-ads-ctr-1-35-vs-single-image-0-38",
  "slug": "linkedin-thought-leader-ads-ctr-1-35-vs-single-image-0-38",
  "url": "https://groundedkit.com/claims/linkedin-thought-leader-ads-ctr-1-35-vs-single-image-0-38/",
  "api_url": "https://groundedkit.com/api/claims/linkedin-thought-leader-ads-ctr-1-35-vs-single-image-0-38.json",
  "claim": "LinkedIn Thought Leader Ads have a median CTR of 1.35% versus 0.38% for single-image ads (Fibbler, 2026)",
  "commonly_cited_as": "\"Thought leader ads beat company page ads\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Fibbler",
    "title": "LinkedIn Ads Benchmarks: CTR, CPC, CPM, CPL & ROAS (2026)",
    "year": "2026"
  },
  "quote": "Thought Leader Ads (approx.) 0.70% 1.35% 2.35% $6.95 $88.17 1.84% Single Image 0.16% 0.38% 0.92% $16.03 $64.55 0.59%",
  "method": "Fibbler customer pool of 1,000+ B2B LinkedIn advertisers, Aug. 2025 – July 2026; Thought Leader Ads figures marked approximate.",
  "drift": [
    "Thought Leader Ads values are approximate",
    "Higher CPM ($88 vs $65) offsets part of the CTR gain"
  ],
  "interest": "Fibbler sells LinkedIn ad attribution software.",
  "safe_rephrasing": "Fibbler's 2026 data show LinkedIn Thought Leader Ads at a median 1.35% CTR and $6.95 CPC, versus 0.38% and $16.03 for single-image ads, though with a higher CPM.",
  "sources": [
    {
      "title": "Fibbler — LinkedIn Ads Benchmarks 2026",
      "url": "https://www.fibbler.co/blog/linkedin-ads-benchmarks",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Aug. 2025 – July 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}