Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
LinkedIn's ad guidance says Sponsored Content with larger images (1200x627) gets up to 38% higher CTR; it publishes no study behind the figure.
What the source says
Embed larger images instead of standard thumbnails. An image size of 1200 x 627 pixels is recommended. Content with larger visuals tend to get up to 38% higher CTR (click-through rates).
LinkedIn Marketing Solutions — Best Practices for Sponsored Content
- Commonly cited as
- "Big images get 38% more clicks on LinkedIn"
- True origin
- LinkedIn Marketing Solutions — Best Practices for Sponsored Content
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- Undated page (checked Oct. 2026)
- Data as of
- Page checked Oct. 16, 2026
- Last checked
- Method & sample
- LinkedIn best-practice guidance; no study or date given. The same page advises headlines under 150 characters and descriptive copy under 70.
- Drift between quote and source
- 'Up to' 38%, not an average
- No method published
- Undated page; the 38% figure has no publication date
- Interest
- LinkedIn sells the ads.